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Where opportunity and experience meet

About Us

The fast-changing urban economies in South East Asia are recognized as a source of growth, opportunity and innovative thinking. While the traditional cultures of the kampongs (or Malay villages) in the region are known for their collective wisdom, knowledge and experience.

The Urban Kampong is a Singapore based business development, marketing and technology consultancy that draws inspiration from both of these environments to deliver development, support and revenue in the following areas;

About Us

Our Services

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Business development and new customer acquisition

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Digital transformation planning and implementation

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Asia market entry and business set up

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Brand and product strategy

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Travel marketing and cultural heritage projects

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Data led marketing and performance advertising

Our Services

The Urban Kampong is led by

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Elaine  Tan - Co-Founder and Village Chief

With years of experience in brand marketing and television content development. Elaine is a Singaporean and she has a deep knowledge of both Asian and western markets from her time working in both. She built her career in leading global advertising agencies and worked with clients such Mars. P&G and Disney. She also led marketing for Nickelodeon across Asia, before bringing her experience to The Urban Kampong. Elaine is a member of the board of the Jane Goodall Institute Singapore and is also involved in other environmental, educational and community projects.


Jonathan Hardy - Co-Founder and Firestarter

Hailing originally from the UK, Jonathan has spent the majority of career in Asia working with some of the world’s leading media and technology brands such as Time Warner, Dow Jones, DoubleClick and Microsoft.  Jonathan has used his business development skills to build a strong track record of launching new businesses, products and technologies. He shares this knowledge via both consultancy and teaching work. Jonathan also has a strong interest in South East Asian history which he pursues through both professional and volunteer heritage related projects.

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Our Team

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